A summer getaway with Maison Kitsuné and Helinox

With its new capsule collection “Chillax Fox Heart of Summer”, Maison Kitsuné presents a unisex wardrobe designed for the high season, combining equal measures of urban style and adventure. To get geared up for the great outdoors, it is completed by an outdoor equipment line created in collaboration with the South Korean brand Helinox.

The sun is just beginning its seasonal ascent. Apart from the waves below, the squad is completely alone. Their bags clink with gear. The restless ones strike out on the asphalt, the others trail behind. Their attire – urban, supple, oversized and purpose-built – stands out against the azure blue. The Namibian photographer Kyle Weeks captures the timeless adventures of this group of thrill-seeking friends in an immersive shoot, sweeping us away with them.

SUMMER WARDROBE

This capsule features unisex apparel in pastel colors that gently reconnect with nature: swimsuits, a T-shirt, a crew neck sweatshirt, a bucket hat, a cap, a coach jacket, shirts, shorts and pants. Versatile pieces with a mix-and-match feeling to take you from a metropolis to the great outdoors. Layer them, button them down, tie them at the waist.

OUTDOOR EQUIPMENT

As an unprecedented extension of the ready-to-wear line, Maison Kitsuné joins forces with the South Korean luxury outdoor gear specialist Helinox to present a collapsible, ultra-lightweight range that will make you eager to book your next vacation. A chair, table, cot and pup tent celebrate a laid-back approach to out-of-the-house living, bringing a liberating lilt to a casual wardrobe. For a look that goes from the great outdoors to the city streets, a lightly honeycombed seersucker cotton, perfect for the summer heat, constitutes part of the ready-to-wear collection and makes an appearance on the products made in collaboration with Helinox.

SWITCH TO CHILLAX MODE

On each piece of this capsule collection, the “Chillax Fox” kicks back to chill. Designed in 2020, this variation on the iconic logo of Maison Kitsuné follows in the tracks of the “Yoga Fox”, another version released in 2020. Each logo emanates its own energy. While the “Yoga Fox” executes an invigorating sun salutation, the “Chillax Fox” takes it easy. Just like the wardrobe and the laid-back mood inspired by this capsule collection.

The “Chillax Fox Heart of Summer” collection is available from May 14, 2021, exclusively in Maison Kitsuné boutiques and on maisonkitsune.com.