IKEA X Swedish House Mafia
The Swedish furnishing giant IKEA has teamed up with the house music group Swedish House Mafia. Together, they have created a collection that are extensions of their ethos, that are, creativity, music, and utility. The collaboration is called OBEGRÄNSAD, which translates into unlimited in English.
Swedish Mafia comments, “Since we were kids, we have valued IKEA’s approach of making things affordable and available for a lot of people. We used to find a creative way to make IKEA furniture to accommodate our teenage lives as creatives, so the collaboration’s purpose was formed around our own personal journey in life”
Courtesy of Ikea
It comes as no surprise that affordability was one of the factors that was the main drive behind this collaboration. It offers customers an easy solution to building a home studio. The collection consists of more than 20 furnishing solutions. Most notably, it includes a record player, LED work, wall and floor lamps and a clock. Further, a laptop, tablet, speaker, and record stands; a desk, two options of shelving units, an armchair, four options of bags, including an accessory, a record and a laptop bag, rug, and sleepers in two sizes, a throw and a cushion cover. The black minimalism of the design is also a reflection of the groups aesthetic. It is inconspicuous, but decorative at its essence.
The collection will be available globally in October 2022.