Heaven by Marc Jacobs Couples Up with Bleach London
Famed for their DIY semi-permanent hair dyes that radiate vibrancy and their bleach and tone kits, Bleach London brings their hair color expertise to complement the cutting-edge allure of the iconic Heaven by Marc Jacobs brand.
The revelation of this collaboration reverberates across social media platforms, with Heaven and Bleach London taking to Instagram to share the news in a visually arresting campaign. The campaign presents a series of striking before-and-after portraits, showcasing the dramatic transformations rendered by these semi-permanent makeovers.
Each of the three dyes has been an artisanal creation exclusively conceptualized by Bleach London for the realm of Heaven. Staying true to the Bleach London ethos, these dyes feature a vegan-friendly formulation, thoughtfully fortified with UV protection. Notably, these formulations are also devoid of any bleach, ammonia, or hydrogen peroxide. So, you’ll be transformed, without damaging your hair.