Stella McCartney’s A to Z Manifesto Tees
Stella McCartney is releasing a limited-edition series of graphic t-shirts inspired by its McCartney A to Z Manifesto and Spring 2021 collection. Conceived during lockdown, the alphabetised map of the brand’s DNA and blueprint of its future intentions was brought to life in partnership with 26 global artists – seven of whom are making their work additionally accessible through these tees. Only 30 of the organic cotton t-shirts will be produced per artwork, with the profits from each piece supporting a cause of the creator’s choosing.
“The McCartney A to Z Manifesto reflects who we are and who we want to be, and these exclusive tees embody that. They are our Stella values brought to life through the vision of an artist hand-selected by me – creating beautiful, rare collector’s items as a way to give back to our global community and aligned with causes that matter,” says Stella McCartney.
The artists each chose a cause in keeping with their values, benefiting either people or the natural environment in their regions. These include: Rashid Johnson (A), the 14+ Foundation; Cindy Sherman (E), Planned Parenthood; George Condo (G), Conservation International; Jeff Koons (K), International Centre for Missing & Exploited Children.
Each of the limited-edition t-shirts are numbered 1 through 30 and packaged in a renewable, recyclable material. In keeping with Stella’s signature dichotomy of feminine and masculine energies, the tees have a unisex regular fit. They are made from organic cotton to reduce water waste and soil erosion, and eliminate the use of harmful chemicals, fertilisers and pesticides.
The A to Z t-shirts will be released in two different moments, first in December 2020 and secondly in January 2021. The limited-edition pieces are priced at €450 and will be exclusively available at stellamccartney.com as well as select Stella McCartney stores including London Old Bond Street, Tokyo Aoyama and Shanghai IAMP and Réel. Discover more about the McCartney A to Z Manifesto at stellamccartney.com.
