Harry Styles is Baring It All in Gucci’s Newest Campaign

Harry Styles has long been known to blur the meanings of masculinity. Whether in his famous feather boa look at the Grammys or in a ruffled dress on the cover of VOGUE, the musician has now teamed up with Gucci to create the fashion house’s latest campaign “HA HA HA” . Here too the boundaries are dismantled, if not completely relinquished by what appears to be a contrasted mismatch of garments. Victorian boots are paired with a green gingham suit, while Gucci purses are paired with chunky sunglasses. The looks are a literal analogy to the name of the campaign, and are, at least on that front, replete with freedom.

© Gucci

The campaign was shot by photographer Mark Borthwick, and are at least in Gucci’s words, ‘‘defined by the eccentric use of romantic accents, whimsical prints, vintage details, and the expressive emotionality of the individual’’. Watch the full video below.