Printemps: The First Virtual Department Store
In a time where the boundaries between the real and virtual world are overlapping, the French chain store Printemps unveils aptly its newest virtual experience. You can now enter their store from the comforting confines of your home, simply by opening the doors of their virtual department store in the metaverse. It is an imaginary setting, embedding flora and fauna into its very dimensions. While handbags float in a cherry blossom tree, jewellery appears to be perched on daisies. Wandering through this store is thus unlike any other experience. And, to make the experience even more inimitable, Printemps.com will offer anyone purchasing a product from their store the chance to enter a prize draw to win NFTs created in collaboration with the artist Romain Froquet.
