Paris Meets California: CELINE launches Eau De Californie

The Parisian fashion house CELINE has just released its new perfume. It is, perhaps unsurprisingly, embedded into the insouciant essence of CELINE. The fashion house combines it with a Californian free spirit. The synergy between these seemingly different typographic locations marks the perfume as one of a kind. It is woody with smoky facets. Its formula is permeated by notes of tree moss and elevated with a tinge of earthy orris.

© CELINE

The newest campaign video also features heartthrob Presley Gerber sporting a rugged denim jacket and a pair of aviator shades, marking him as the embodiment of CELINE’s spirit. Oh and, the video was directed by the mastermind behind CELINE, Hedi Slimane.