Casablanca Launches First AI-Powered Campaign, ‘Future Optimisto’.

AI artist and photographer Luke Nugent coupled up with the French fashion house Casablanca Paris to launch their SS 23 campaign, ‘Future Optimisto’. The campaign signals a departure from traditional campaigns; it is a venture into artificial intelligence. Collaborating closely with Creative Director Charaf Tajer, as well as other creatives, the campaign reveals the rich tonality of psychedelia by centering around the idea of the American West. Hereby, Nugent combines realism with tinges of fantasy. The scenes intersperse reality with the imagined world of artificial intelligence, signalling the richness, as well as complexity of the AI process.

Although the collection is a clear nod to our technological times, It proves that there is in fact a common language between AI and reality, namely that of beauty. Make sure to shop the SS23 Collection via casablancaparis.com